Your professional skincare with an Italian touch.
With over 30 years’ experience on the Professional Esthetic Market and 1.800 Beauty Institutes in Italy, Istituto Becos Milano is a unique combination of science, knowledge and passion. Such combination has turned the istituto Becos Milano brand not only into a leader in the professional cosmetic market in Italy but also into a reference in skin care solutions. All the knowledge and passion put into each of Becos' products ensure innovative and effective beauty treatments, giving women the best in skin care with an exclusive touch of glamour and chic.

our Philosophy

Becos Milano is a global beauty project that offers women a complete and exclusive product range for skin care.

What is its secret? A genuine passion for glamorous beauty combined with a professional work approach.

  • Constant Research

    The safety of strict and reliable scientific research conducted by Becos Laboratories offers the most groundbreaking active ingredients, formulas, methods and technologies.

  • In-depth Knowledge

    Through a constant and in-depth study of the sector and market trends, Becos can identify and develop targeted and complete answers to all beauty needs.

  • Specific and Personalized Answers

    Becos offers a combination of advanced products and exclusive treatments that complement one another to form tailor-made programs.

  • Visible Results

    Visible and scientifically proven results, now available for all women, to meet even the most demanding skin needs and to restore its natural beauty

In what we believe

Professional caring

Each skin need demands a specific solution.

Through a constant and in-depth study of sector and market trends, Becos is able to identify and develop targeted answers to all beauty needs: a combination of advanced products and exclusive treatments that complement one another to form tailor-made programs.

Scientific research

Nothing is more on-trend than innovation.

This is why groundbreaking and scientifically proven solutions for improving skin quality are developed by Becos Laboratories every day. They are the result of rigorous research and careful analysis of the latest trends in beauty science.

Italian passion

Caring for your skin, day after day.

This has been Becos’ passion since 1984. We help women discover their own glamorous beauty, offering them innovative and effective cosmetic solutions, always up-to-date with the latest fashion trends. A unique touch of chic for your skincare.